Founder-led engineering partner for web, software, and AI — from Krefeld, Germany.
p24.co is run by Dimitri Kronich. You talk directly to the founder — strategically and technically — backed by a small, focused crew. No account layer, no handoffs, no marketing promises the engineering can’t carry.
- Based in Krefeld · NRW · Germany & EU
- Strategy · design · engineering · SEO in one hand
- German · English · Russian
- Direct line to founder Dimitri Kronich
Who p24.co is — and what we stand for.
p24.co is not an agency construct with anonymous sales — it is a founder-led engineering studio in Krefeld. We plan and build websites, web apps, desktop and mobile applications, and AI integrations for companies that treat digital systems as an investment, not a slide. Our standard is simple: software and web that still hold up in five years. That requires sharp decisions early, honest framing along the way, and architecture that scales instead of bending under its own weight. We don’t sell hours — we deliver systems.
The founder-led model — what it actually means in practice.
Founder-led isn’t a label at p24.co — it’s how the work runs. Strategy and technical execution meet in one person — founder Dimitri Kronich — supported by a small technical crew. Four building blocks define this model.
Direct strategy and engineering contact
From the first call onwards, you talk to the founder — not an account manager who forwards your requirements. Strategic framing, technical assessment, and decision authority sit in the same person. When something needs clarifying, it happens in one session, not three.
Small technical crew, no handoffs
We work with a small, well-aligned crew — engineering, design, SEO — without handoffs between departments. The people who decide also build. The people who build keep the business goal in mind. No requirements get lost between sales, concept, and delivery.
No account layer
There is no ticket system for strategic questions and no reporting layer between you and the solution. Status updates are short, written, and decision-oriented. Demos run on a live build — not on slides.
Decision-ready from the first session
Most topics that take an agency three loops to resolve, we settle directly: Is this a website, a platform, or an AI project? What is base scope, what is expansion? How realistic is shipping in twelve weeks? Answers come in the call — not “we’ll come back to you”.
What often breaks in the classical agency model — and why p24 is set up differently.
Many clients have agency experiences that follow the same structural patterns. Those patterns aren’t bad luck — they’re consequences of a specific model. We name them openly.
Sales promises — engineering carries
In the classical model, someone who doesn’t build sells the project. By the time the build starts, mismatches between assumptions, timeline, and architecture surface. At p24, the same person sells, plans, and decides — and is also technically responsible.
Account layers delay decisions
Strategic questions often pass three levels before an answer comes back. We remove that layer: you talk directly to the person who can answer and decide.
“We do everything” dilutes quality
Generalist agencies aren’t deep in any discipline. We focus on what an engineering partner has to deliver: web, software, AI, and SEO as one connected system — not “logo to billboard”.
Marketing language instead of architecture
Pitch decks don’t replace architecture decisions. We deliver documented decisions, not strategic narratives. What lives in the repo is binding — what lives on slides is supporting material.
Junior-heavy teams with thin senior coverage
Many agencies staff projects with junior profiles and a thin senior layer that only reviews. At p24, the senior engineer is the founder and sits inside the project — not just in the weekly status.
Launch = end of the story
In classical models, launch is the handover point — after which the next sale begins. We design maintainability, transferability, and growth from phase one. After launch you are neither alone nor locked in.
What you actually get when you work with p24.co.
Collaboration is shaped by concrete things: location, language, communication, response times, documentation. Those define everyday work more than any deck.
Based in Krefeld — Germany & EU
We are based in Krefeld (NRW) — well connected between Düsseldorf, Cologne, and the Dutch border. We work remotely in EU time, with German law, German data processing, and GDPR-aware delivery.
Three languages, German standard
Communication runs in German, English, or Russian — whichever is natural for your team. Documentation and deliverables ship in the agreed language. We know what the German Mittelstand expects in terms of clarity — and we deliver to that standard.
Written, decision-oriented communication
Instead of long status calls, you get short written updates: “done”, “in progress”, “needs a decision”. Sessions exist to make decisions — not to read lists out loud.
Reliable response times
Within an ongoing project we typically reply within one business day. For urgent technical matters there’s a direct line to the founder — no hotline, no queue.
Hand-overable artefacts per phase
Every phase ships a concrete artefact: strategy brief, IA document, documented design system, running repository, launch checklist, maintenance guide, growth backlog. All hand-overable — even to another partner, should you choose later.
Clear contracts and cost structure
Tiered engagement with defined exits per phase. You can stop after discovery or architecture without being locked into an open contract. Fixed prices per phase, transparent expansion tiers, no hidden effort.
How a project with p24.co actually runs — what to expect.
We follow a clear phase model with binding outputs. The full breakdown lives on the process page — here we show how the founder-led model feels day to day.
- 01
First call directly with the founder
Week 0A 30–45 minute call: what is this about, what would success look like, do we fit technically and personally. You talk to Dimitri Kronich — not a sales profile you’ll never see again.
output → Fit check · honest assessment - 02
Discovery workshop with engineering depth
Week 1Structured workshop: business goal, audiences, technical inventory, success criteria. Engineering questions get answered in the room — not “we’ll clarify internally”.
output → Strategy brief · risk list - 03
Architecture and IA, together
Week 2Architecture decisions don’t happen “in the background” — they’re discussed and documented. You understand why a choice is made — and can still trace it two years later.
output → IA document · architecture sketch - 04
Build with weekly live demo
Week 3–9Demos run on the live build — no PDF theatre. You see progress, give short feedback, and decisions land within the same week. The crew is small and reachable.
output → Running build · demo sessions - 05
QA, launch and clean hand-off
Week 10–11Launch is not a “distant handover point” — it’s a shared session. You get a maintenance guide, architecture docs, access, and a clear plan for day 1 after launch.
output → Operable system · hand-off - 06
Growth or clean separation
From week 11After launch you decide: we stay on for growth (SEO, new modules, iteration) — or you take over fully. Both work, because we built for transferability from day one.
output → Growth backlog or full handover
Principles we hold ourselves to.
These principles apply regardless of project type. They’re not marketing claims — they’re criteria we deliberately hold to, even when they create short-term friction.
Clarity over complexity
We prefer clear structures, clear language, and clear decisions — even if that sounds less “strategic” at first. Complexity is allowed only when it actually solves the problem, never to suggest depth.
Maintainability as a design criterion
Code that isn’t maintainable isn’t an asset — it’s debt. Architecture, component structure, and documentation are chosen so that you can still evolve the system efficiently in three or five years, with or without us.
Measurable business outcomes
We don’t measure success in “completed sprints” but in business outcomes: enquiries, conversion, visibility, internal efficiency. Success criteria are defined in discovery — and evaluated at the end.
Honest scope
We say “no” to scope that the project can’t carry — even if budget is on the table. A requirement honestly declined is worth more than one silently absorbed that fails later.
Privacy and security as defaults
GDPR-aware processing, lean data flows, EU hosting where sensible, secure authentication, and audit-capable logs are defaults — not add-ons. Security is not a “later” topic.
Transferability from day one
We build so that you can take over or move to another partner any time — documented architecture, documented decisions, documented deployments. We do not run vendor lock-in as a business model.
How we earn the trust.
Trust is not built by talking about ourselves — it’s built by traceable substance. These six points are our concrete answer to “why p24?”.
- 01Stack with reasoning — Next.js, .NET, TypeScript, Azure, RAG/LLM — every choice documented and reversible.
- 02Process with binding outputs per phase — no “we’ll get back to you”, but tangible artefacts.
- 03Quality baseline as minimum delivery — performance, accessibility, technical SEO, security included, not deferred.
- 04Clean hand-off as default — maintenance guide, architecture docs, reproducible deploys, clear access and ownership.
- 05Long-term maintainability as a design criterion — we build so your team can still evolve the system in five years.
- 06A real person to talk to — you know who you talk to, and that person also carries the decision.
Frequently asked questions about p24.co and the way we work.
Who is p24.co — and who stands behind the brand?
p24.co is run by Dimitri Kronich from Krefeld, Germany. It’s not an agency construct with anonymous sales — it’s a founder-led engineering studio: strategy, architecture, and technical execution meet in one person, supported by a small technical crew.
Where is p24.co based?
In Krefeld, North Rhine-Westphalia. We work remotely in EU time, and are easily reachable in the Düsseldorf · Cologne · Lower Rhine region — on-site workshops are entirely possible.
In which languages do you communicate?
German, English, and Russian — we use whichever is natural for your team. Documentation and deliverables ship in the agreed language.
Who do I actually work with when I hire p24?
Directly with the founder, Dimitri Kronich, and a small technical crew — engineering, design, SEO. There is no account layer between you and the solution. Strategic and technical decisions are discussed with the same people who build.
What services does p24 offer?
Web development (premium websites, web apps, platforms), software engineering (desktop, mobile, backend), AI integration (LLM, RAG, assistants, automation), and SEO as a content engine. Strategy, design, engineering, and SEO are delivered as one connected system — not as separate disciplines.
Which companies does p24 work with?
Mid-market companies, owner-led businesses, consultancies, agencies needing engineering, industry and manufacturing companies, local services and trades, startups and SaaS providers. Common ground: they treat software as a long-term investment.
How fast do you respond to enquiries?
Usually within one business day — often faster. Within active projects there is a direct line to the founder without hotline logic.
Do you also work with smaller budgets?
We work in tiers: a discovery or audit mandate is considerably cheaper than a full build — and gives you a hand-overable artefact with which to decide whether a larger engagement makes sense. We say so honestly when a project isn’t a fit.
What is the legal setup of p24.co?
p24.co is run from Krefeld under German law and German data processing — with GDPR-aware delivery, EU hosting where it makes sense, and clear contractual basis per phase.
Are you still around after launch?
Yes — in two ways: either as an ongoing growth partner (SEO, new modules, iteration with a clear monthly rhythm) or via defined maintenance and support packages. But you’re never locked in — everything is documented and hand-overable.
Related topics and services
Talk directly to the founder.
If you have a concrete request — web development, software engineering, AI integration, or a relaunch — write a short note about it. You’ll get an honest framing directly from Dimitri Kronich, without a sales loop. In person, in writing, or on the phone.