Premium positioning, reliable engineering — and a system that produces real B2B leads.
We build websites, client portals and automation for consulting firms, strategy boutiques, creative and digital agencies that want to win serious mandates — and we provide agencies with the reliable engineering capacity they don’t have in-house: white-label, overflow, complex implementation.
- Authority positioning · case-study architecture · gated assets · lead routing
- White-label & engineering partner for agencies — reliable, NDA-friendly
- Direct with the founder · based in Krefeld · NRW, DACH & EU
Why consulting firms and agencies work with p24.co.
Consultancies and agencies sell trust, judgement and the ability to deliver — not hours. The website is therefore not a business card; it is the central amplifier of your positioning and the most important source of qualified first conversations. p24.co works on two levels: we build the firm’s own website and lead system for consultancies that want to win mandates at executive level — and we serve as a reliable engineering partner for agencies that need to ship technically demanding platforms to their clients without building a senior in-house engineering team.
Who we typically work with.
Our sweet spot is owner-led firms with 3–80 people that sell into the DACH market, hold a clear specialisation, and want the website to demonstrably win mandates, RFPs or pitches — not just produce "awareness".
Specialist management and strategy consultancies
Boutique consultancies with a clear focus (M&A, transformation, operations, pricing, sales, restructuring, sustainability). Audience: executive leadership and the board. Trust has to be established before the first call — the website must make authority visible at first glance.
IT, data and AI consultancies
Firms with a clear technical focus (cloud, data, MLOps, AI strategy, cybersecurity, ERP/CRM implementation). Buyers are technically literate, evaluate depth and language carefully, and want evidence rather than slogans.
Creative, brand and digital agencies
Owner-led agencies that ship brands, campaigns, brand systems or digital products and need their own site to demonstrate the league they play in — while quietly needing a reliable engineering partner for complex implementations.
Legal, tax and audit firms
Partnerships and boutique firms that win serious mandates through expert topics, publications and targeted content. Strict compliance and GDPR requirements, high expectations for care and appearance.
Typical bottlenecks for consulting firms and agencies — and the levers we use.
We see these six symptoms in nearly every first conversation with consultancies and agencies that genuinely want to grow. For each one there is a measurable solution path we deliver in weeks, not quarters.
The website does not match the league you sell in
You pitch six- to seven-figure projects but the site signals a mid-tier shop. Executive buyers decide in seconds whether to keep reading. We build a website that makes authority, clarity and delivery capability visible immediately — without stock-photo imagery and without generic "we help companies achieve their goals" language.
No honest case-study architecture
Three logos in the footer are not enough. Consultancies lose RFPs because they can’t tell the story of their work — and agencies lose pitches because their cases look like a picture book with no impact. We build a clear case architecture: situation, mandate, approach, outcome, what we learned — with numbers where publishable, and an NDA-friendly variant where not.
Weak authority signals beyond "About us"
Publications scattered, talks lost, research unsearchable. We build insights or research hubs that surface talks, white papers, studies, methodology and points of view in a structured way — so buyers experience your expertise measurably before they write.
No gated assets, no usable top of funnel
Without a white paper, benchmark, maturity model or methodology deck, there is no funnel — just a contact form that rings once a quarter. We build targeted gated assets with a clean conversion architecture (clear value, short form, quiet double opt-in) and a usable follow-up: nurture email, sales handoff, CRM sync.
Lead routing and sales handoff are broken
Enquiries land in a shared inbox, are answered too late or assigned to no one. We build clean routing: region / practice / service → owner, escalation on silence, SLA, automatic summary into the CRM. The result: faster first response and verifiable conversion.
Agencies need reliable engineering capacity — and don’t get it
Design agencies lose mandates because they can’t deliver technically, or struggle with freelancers of variable quality. We deliver as a white-label engineering partner: NDA, direct communication with your team, architecture and code ownership, clear tickets, honest estimates — and zero cannibalisation of your client relationship.
Scope for consulting firms and agencies.
You can book individual building blocks or a coordinated stack — typically a combination of premium website, insights hub, gated assets, CRM/lead automation, and (for agencies) partner engineering.
Premium website with authority positioning
Strategy, information architecture, design system, copy structure, Next.js engineering. Clear positioning per practice or service line, tone of voice for executive buyers, a polished look without stock-photo or AI-image clichés. Performance and SEO treated seriously, not as add-ons.
Case studies & service architecture
Templates and editorial workflow for cases with a clear structure: situation, mandate, approach, outcome, learnings. Service lines get their own search-optimised pages with a clear offer, typical engagements, methodology and a next step — search intent per service, not a generic "Services" page.
Insights hub: studies, white papers, talks, methodology
Structured content hub for publications, research, talks, podcast appearances and methodology articles. Clean taxonomy by practice, author and topic. Schema markup for Article, FAQ and Person — so Google and LLMs correctly attribute your expertise.
Gated assets & lead magnets
White papers, benchmarks, maturity models, methodology decks, curated industry briefings. Clean conversion architecture: value proposition before the form, three fields instead of twelve, quiet double opt-in per TTDSG/GDPR. Plus a clean handover to CRM and follow-up communication.
Client portals and client hubs
Secure areas for mandates and clients: document exchange, status overview of ongoing projects, contact and scheduling data, curated industry insights, confidential reports. Auth, roles, audit trail, EU hosting and GDPR-compliant logging — not a "client login" mockup for marketing.
CRM integration, lead routing and workflow automation
Clean integration with HubSpot, Pipedrive, Salesforce, Microsoft Dynamics or your CRM: enquiries are classified, routed to the right person, enriched with source, asset and context, and followed up automatically. Escalation on silence, SLA reports, clean tracking without tracking sprawl.
Proposal and pitch automation
Reusable building blocks (methodology, cases, team profiles, pricing logic) as a maintainable library. RFP responses and pitch decks are produced faster and stay consistent — without a senior re-assembling a Word document every time.
Partner engineering for agencies (white-label, overflow, complex implementation)
An NDA-friendly engineering partner for design and digital agencies: Next.js/.NET/AI implementation, architecture and code ownership, a clear interface to your team and clients. We deliver as an extended workbench without cannibalising your client relationship — white-label, honest estimates, no sales attempts on your accounts.
From positioning to first qualified enquiries — structured and in weeks.
Consultancies and agencies do not need a nine-month brand process to launch a website that performs. Every phase ships a visible output and hands cleanly to the next.
- 01
Positioning & market discovery
Week 1We map your target segment, executive buyer persona, competitive context, differentiation and the topics where you actually win. Includes an audit of the current website, existing cases and visibility on the topics that matter.
output → Positioning brief · audit note - 02
Content & asset plan
Week 1–2We build the architecture: service lines, cases, insights hub, gated assets. Each layer has a clear job (search intent, buyer stage, conversion goal). Which gated assets ship first and how they hand over to sales is locked in here.
output → Content architecture · asset plan - 03
Design system & tone of voice
Week 2–4A design system for the league you want to sell in — a clean look without stock-photo and AI-image clichés, typography and layout for long, demanding content. Tone of voice for executive buyers: precise, no buzzwords, no self-celebration.
output → Design system · tone guide - 04
Build, integration & automation
Week 3–7Next.js build of the website, insights hub, case templates, gated-asset flows. CRM integration and lead routing live, workflow automation for first response and nurturing. Client portal optional as a second stage.
output → Build · CRM & automation setup - 05
QA, launch & tracking
Week 7–8Mobile test, Core Web Vitals, indexing and redirect plan, conversion tracking, GDPR compliance, final content and copy review. Go-live with a clean handover from the old site, no SEO loss.
output → Launch checklist · redirect map - 06
Growth, cases & optimisation
From week 8First 90 days: new cases, more gated assets, adjustments based on real enquiries. Monthly mini-report at buyer level — qualified enquiries per practice, time to first response, pipeline impact — not vanity metrics.
output → Growth backlog · reporting
What a good consulting or agency website actually looks like.
You don’t recognise a good consulting or agency website by design awards. You recognise it by one question: does sales get more qualified first conversations from the right league — measured, not felt?
Positioning readable in five seconds
Who you are, who you work with and why you’re the right partner is clear in the hero and first two screens. No word clouds, no "we help companies achieve their goals" — a statement executive buyers take seriously.
Cases that look like consulting work
Situation, mandate, approach, outcome, learnings — with numbers where publishable. No picture-book gallery, no "successful collaboration". NDA-friendly variant available for sensitive mandates.
Insights that are attributable and findable
Publications, research and talks are structured by practice, topic and author, with proper schema markup. Google and LLMs correctly attribute your firm to the topics where you actually hold authority.
A lead path that lands in the CRM
Enquiries and asset downloads arrive in the CRM with source, asset and context, are routed and triggered. First response in hours, not days. The sales handoff is a process, not a heroic act.
Performance, A11y and GDPR taken seriously
Under 2.5s LCP even on 4G, clean keyboard and ARIA, EU hosting, proper consent management, data-minimising forms. A website your legal department doesn’t flinch at.
Maintainable — without agency lock-in
Cases, insights and gated assets can be maintained by an internal team without asking us for every change. We leave a compact editor guide and stay available for bigger work — without a mandatory retainer.
Direct with the founder from Krefeld — reliable, NDA-friendly, no agency pipeline.
p24.co is run by Dimitri Kronich from Krefeld, Germany. You talk directly to the person who plans, writes and builds — no account layer, no offshore subcontractors, no twelve phone calls to swap one image. For consultancies that means short paths, confidential communication and honest assessments. For agencies it means a reliable engineering partner you don’t have to explain in front of your clients.
- 01Direct with the founder — binding answers, short paths, confidential communication.
- 02NDA-friendly and white-label for agency partnerships — your client relationship stays yours.
- 03Engineering, SEO and automation ownership in one hand — no handoffs.
- 04Clean GDPR delivery, EU hosting, honest tracking setup.
- 05Communication in German, English and Russian — including multilingual mandate and partner teams.
Common questions from consulting firms and agencies.
We are a boutique consultancy. Is SEO even worth it for us, or do mandates only come through network?
Mandates still come largely through network — but in nearly every serious first contact the other side checks your website, publications and cases before they even reply or confirm a meeting. A website that signals your league and positions topics cleanly therefore closes mandates that would otherwise be lost. Classic SEO is secondary for many boutique consultancies; visibility through an insights hub, research, talks and targeted gated assets is primary.
What does a consulting or agency website cost at p24.co?
A focused premium website with service lines, case architecture, a small insights hub and a clean lead handover typically lands in the low to mid five-figure range (EUR). Extended setups (client portal, multiple gated assets, deep CRM integration, proposal automation) accordingly higher. We define the exact scope transparently after discovery — no mandatory retainer, no hidden follow-up cost.
How do you work as a white-label partner with other agencies?
Under NDA, with clear direct communication with your project team and no sales attempts on your accounts. You keep the client relationship, branding and invoicing. We deliver as an extended workbench: architecture, code ownership, honest estimates, clear tickets, orderly handover. Typical formats are overflow capacity at peaks, heavy engineering modules inside a larger agency project, or full technical delivery against your design.
We have sensitive mandates — how do you handle cases that can’t be public?
We build the case architecture so that each case can exist in a public, a client-only and an anonymised variant. Sensitive cases appear anonymised (industry, size, approach, outcome without logo/name) or behind authentication inside the client portal. We gather publication approvals together where that helps.
Which CRM and marketing automation fits us?
We work with HubSpot, Pipedrive, Salesforce, Microsoft Dynamics and smaller stacks (Brevo, ActiveCampaign, Pipedrive + Mailerlite). The recommendation depends on sales team size, pipeline complexity, budget and existing IT landscape. We configure existing tools cleanly or help with selection — without unnecessary tool migration.
What about gated assets from a GDPR perspective?
We implement gated assets so that they are clean under TTDSG and GDPR: value proposition before data collection, three fields instead of twelve, a clear purpose statement, quiet double opt-in for follow-up communication, revocable at any time. Tracking only within the granted consent. Concretely: no dark patterns, no hidden marketing lists.
We have scattered content — talks, old blog posts, white papers. What happens with that?
We review the inventory in a structured way, judge by relevance and half-life, consolidate or archive, and migrate the usable substance into a tidy insights hub. SEO-relevant redirects are planned so existing rankings are not lost.
How smoothly can we add a client portal later?
We build the website so that a client portal is a clearly defined second stage from day one — same design system, same auth strategy, same data management. A common path: phase 1 website + lead system, phase 2 client portal with document exchange and status overview, phase 3 deeper automation with CRM and project systems.
Related services and topics
Let’s talk about positioning, pipeline or an engineering partnership.
Tell us briefly whether this is about your own website with a lead system, a client portal, or partner engineering for your agency — and where the bottleneck currently hurts. You get an honest read directly from the founder, with no sales layer and no miracle promises.