Industry · Manufacturing

Digital systems for industry and manufacturing — reliable, integrated, technically honest.

We build websites, B2B portals, internal tools and data workflows for manufacturers, machinery builders, suppliers and industrial SMEs. Cleanly wired to ERP, MES, CRM, PIM and machine data — with roles, an audit trail and an architecture that survives shift operations, not just a demo.

  • Industrial website · B2B portal · internal tools · production visibility
  • ERP, MES, CRM, PIM and API integrations built properly
  • Direct with the founder · based in Krefeld · NRW, DACH & EU

Why manufacturers and industrial companies work with p24.co.

Industrial companies rarely lose orders because the marketing was too quiet. They lose them because the website isn’t taken seriously, the customer portal is an Excel clone behind a login, product data lives in three systems with no agreed truth, and what sits in the ERP at night doesn’t match what happened on the shop floor during the day. p24.co works exactly there: on a robust digital layer between sales, engineering, production and customers — as an engineering partner, not an agency with ten plugin layers.

Audience

Who we typically work with.

Our sweet spot is owner-led manufacturers, machinery builders and suppliers in the DACH region with 20–500 people, often second- or third-generation, with serious in-house engineering and an ERP/MES landscape that grew over time.

Manufacturers of technical products

Companies selling their own products into high-consultancy buying decisions — components, plants, special machinery, technical parts. Buyers are design engineers, purchasers and project leads who need datasheets, CAD models, certificates and honest lead times, not marketing slogans.

Machinery and plant engineering

Machinery builders working with customer-specific projects, long lifecycles, commissioning, service and spare parts. Here a clean product/variant structure matters, plus a customer portal with documentation, maintenance history and spare parts ordering — and a service channel that doesn’t collapse into a generic web form.

Suppliers and contract manufacturers

Suppliers (metalwork, plastics, electronics, medical) with complex BOMs, tolerances, inspection reports and tight ERP/MES processes. Often with RFQ workflow, supplier portal, drawing approvals and quality documents as real daily work — not as "the web form sends an email".

Industrial SMEs in need of modernisation

Family-led businesses whose website hasn’t been touched in ten years, whose ERP is solid, but whose customer communication, data flows and internal tooling still run on Excel and email. We build the digital layer on top — without replacing the ERP.

Problems · levers

Typical bottlenecks in industry and manufacturing — and the levers we use.

We hear these symptoms in nearly every first conversation with manufacturers, machinery builders and suppliers. For each one there is a measurable solution path we deliver in weeks, not quarters, and not in slide decks.

01

The website is not taken seriously by the B2B buyer

Design engineers and purchasers look for datasheets, CAD models, materials, tolerances, certificates, lead times. The site shows stock photos and "innovation since 1973" instead. We build a product and solutions architecture in which every click answers a concrete B2B-buyer question — with downloads, comparison tables and configuration help.

02

Product data lives in multiple systems with no leading source

ERP, CAD, attempts at PIM and Excel each know different truths about dimensions, materials, prices and availability. We define the leading source per attribute, build clear mandatory fields and a PIM integration (or a lean alternative) so website, portal and quotes show the same truth.

03

There is no real customer or supplier portal

Enquiries, quotes, drawings, orders, maintenance tickets and shipping papers travel by email. We build a portal with login, roles, order history, documents, ordering, re-orders, RFQ intake, ticket status — cleanly wired to ERP and CRM, not as an island database.

04

Internal tools are spreadsheets with ten versions

Quoting, BOM upkeep, production planning helpers, complaint management, field-service apps — all running on uncontrolled spreadsheets. We build lean internal tools with auth, roles, an audit trail and clean wiring to the data sources that already exist.

05

Production and processes are not visible in real time

Management, sales and plant leads ask on Wednesday how Monday and Tuesday went. We build dashboards for OEE, throughput times, scrap, order status, on-time delivery and stock — from real sources (ERP, MES, PLC gateways, databases) with explicit refresh rules, not from gut feeling.

06

Integrations with ERP, MES and third-party systems are hand-soldered

Orders are typed into the ERP manually, stock is wrong, imports fail silently. We build integrations with clear contracts, idempotency, retries, proper error handling, monitoring and alerts — for SAP Business One, Microsoft Dynamics, ProAlpha, abas, Infor, oxaion, Sage, JTL, Xentral or a sector-specific ERP.

Scope of work

Scope for industry and manufacturing.

You can book individual building blocks — website relaunch, customer portal, internal tool, ERP/MES integration, production dashboard — or a coordinated stack for a fundamental digitalisation step. Recommendations come after discovery, not from a slide catalogue.

Industrial website with a B2B buyer journey

Architecture along the buyer journey of design engineer, purchaser and project lead: products and solutions, industries, use cases, references, service, careers. With datasheets, CAD/STEP downloads, comparison tables, configuration helpers and enquiry forms that make sense — plus a content structure that actually shows up for "material X for application Y" queries.

Technical content and product structure

Clear hierarchy: product family, product, variant, technical data, materials, certificates, applications, downloads. Clean URL structure, canonical URLs, hreflang, JSON-LD for Product, Organization, Offer, BreadcrumbList. Indexing rules per page type made explicit — not by accident.

Customer and supplier portals

Login, roles (purchaser, design engineer, service, management), order history, quotes, orders, re-orders, RFQ intake, drawing and document management, maintenance and ticket status. Cleanly wired to ERP and CRM, with a UI buyers actually choose to use — not one they were forced into.

Internal tools and dashboards

Lean internal tools for quoting, BOMs, production planning helpers, complaints, field service, service engineers. Dashboards for management and plant leads: OEE, throughput, scrap, order backlog, on-time delivery, stock, utilisation. With auth, roles, an audit trail and honest data lineage.

System integrations: ERP, MES, CRM, databases, APIs

Reliable integrations with SAP Business One, S/4HANA, Microsoft Dynamics 365 Business Central / F&O, ProAlpha, abas, Infor, oxaion, Sage, JTL, Xentral; MES such as HYDRA, MPDV, Forcam, or industry-specific custom builds; CRM such as HubSpot, Salesforce, Microsoft Dynamics CRM; PIM (Akeneo, Pimcore). With clear contracts, idempotency, retries, monitoring and alerts — not "works most of the time".

Data workflows and file import/export

Robust workflows for CSV, Excel, EDI, XML, JSON, CAD and PDF in- and outputs: RFQ data, BOMs, prices, orders, shipping papers, inspection reports. With validation, versioning, error reports and interface monitoring — so a broken supplier import doesn’t quietly mislead production.

Production and process visibility

Real-time and daily reports for production: OEE per line, units, scrap, downtime causes, order backlog, on-time delivery. Sources: MES, PLC gateways (OPC UA, MQTT), ERP, databases. With explicit refresh rates, data lineage and alert rules — so discussions are about numbers, not the loudest opinion.

Security, roles, maintenance and reliability

Auth (SSO via Azure AD/Entra ID, Keycloak, M365), fine-grained roles, audit trail, backup and recovery strategy, EU hosting (Hetzner, Azure West Europe, AWS Frankfurt), GDPR-compliant logs, clear SLAs for maintenance and availability. Industrial-grade software isn’t launched and forgotten.

Careers and employer-branding tracks

Industry and machinery compete hard for engineering talent. We build careers pages with clear role profiles, honest location descriptions, application flows and a tone that stays credible in German, English and Russian — including for international engineering profiles.

Process

From discovery to first measurable impact — structured and in weeks.

Whether it is a website relaunch, a portal build, an internal tool or an ERP/MES integration: each phase ships a visible output and hands cleanly to the next.

  1. 01

    Discovery, system and process audit

    Week 1–2

    We assess your reality: products and variants, buyer journey, ERP/MES landscape, data flows, customer communication, supplier connections, service, internal tools. Performance, SEO, data and integration audit of existing solutions. Recommendation with clear reasoning — including total cost of ownership.

    output → Audit report · system & process overview · recommendation
  2. 02

    Architecture, data model and integration plan

    Week 2–4

    Architecture for website, portal and internal tools. Data model for products, variants, orders, enquiries, documents. Integration plan for ERP, MES, CRM, PIM, databases and file formats — including leading source per attribute and SLA per interface.

    output → Architecture doc · data model · integration plan
  3. 03

    Design system, key pages and portal UX

    Week 3–6

    Design system for website, portal and dashboards. Consistent tokens, components for product tables, filters, downloads, enquiry forms, portal lists, dashboard cards. UX tuned for real B2B buyers and internal users in shift operations — not for awards.

    output → Design system · key pages · portal & dashboard design
  4. 04

    Build, integrations and data workflows

    Week 4–14

    Implementation: website, portal, internal tools, dashboards. Integrations with ERP, MES, CRM, PIM, databases; import/export tracks with validation and monitoring. Auth, roles, audit trail. AI workflows where they actually save work (enquiry classification, technical translation, first-line replies, anomaly alerts).

    output → Build · integrations · data workflows live
  5. 05

    QA, security and load tests, launch

    Week 12–16

    Functional tests, load tests for portal and dashboards, security review (auth, roles, audit, logging, backup), GDPR check, indexing and redirect plan for the website. Go-live with a clean handover from legacy systems, with no SEO or process dip.

    output → Launch checklist · security & load report · redirect map
  6. 06

    Operations, optimisation and extension

    From week 16

    First 90 days: measurable improvements in KPIs (enquiry quality, portal usage, dashboard adoption, order and delivery KPIs). Backlog for additional portal features, more internal tools, new dashboards, AI extensions. Monthly business-level reporting — no vanity charts.

    output → Operations routine · reporting · extension backlog
Quality criteria

What a good digital system for industry and manufacturing looks like.

Industrial software is not measured by awards. It is measured by a few honest criteria: whether the B2B buyer takes the website seriously, whether the portal is used every day, whether data between systems is consistent, whether the solution survives shift operations.

The B2B buyer finds what they need — without sales

Design engineers and purchasers go from a search query straight to a product page with datasheet, CAD model, material, certificate and honest lead time. They leave with an enquiry or a download, not with "contact us".

Product data has a leading source and is consistent everywhere

Per attribute it is clear which system holds the truth. Website, portal, quotes and ERP show the same information. Changes are propagated, not chased manually through each system.

Portals and internal tools are used voluntarily every day

A good customer portal isn’t the one sales has to advertise — it’s the one customers open by themselves to check orders, pull documents and open tickets. Internal tools are used by operators, plant leads and purchasing daily because they replace the Excel version.

Integrations are reliable, idempotent and monitored

ERP, MES, CRM, PIM and file interfaces with idempotency, retries, proper error handling, monitoring and alerts. A failed import is reported, not silently swallowed. Orders, stock, jobs and status updates are correct.

Production and processes are visible — with honest data lineage

Dashboards show OEE, throughput, scrap, order backlog and on-time delivery with clear data sources, refresh rates and alert rules. Discussions are about numbers that can be traced — not about the loudest opinion.

Secure, with roles, an audit trail and EU hosting

SSO or reliable auth, fine-grained roles, an audit trail for all important actions, backups with tested recovery, EU hosting, GDPR-compliant logs. Industrial-grade software is not "still works" — it is reliable, even when nobody is watching.

Maintainable — by your team, without an agency retainer

Products, datasheets, references, careers pages, portal content and dashboards can be maintained by your team without asking us for every change. We leave a compact guide and stay available for bigger steps — without a mandatory retainer.

Trust

Security, roles, maintenance and reliability — as a foundation, not an add-on.

p24.co is run by Dimitri Kronich from Krefeld, Germany. You talk directly to the person who owns architecture, build and integration — no account layer, no offshore subcontractors, no two-week response times. Industrial projects demand reliability, clear accountability and technical honesty. That is exactly how we work.

  • 01Direct with the founder — binding answers, short paths, technical honesty.
  • 02EU hosting (Hetzner, Azure West Europe, AWS Frankfurt) · GDPR-compliant logs · backups with tested recovery.
  • 03SSO via Azure AD/Entra ID, Keycloak or M365 · fine-grained roles · full audit trail.
  • 04ERP, MES, CRM and PIM integrations with idempotency, retries and monitoring — not "works most of the time".
  • 05Communication in German, English and Russian — including multilingual engineering and shop-floor teams.
FAQ

Common questions from industrial and manufacturing projects.

We have an existing ERP (e.g. SAP Business One, Dynamics, ProAlpha, abas, Infor, Sage). How clean will the integration be?

We build the integration with explicit contracts (which entities, in which direction, at what frequency), idempotency, retries, proper error handling and monitoring. Master data, orders, deliveries, prices, stock and status updates are explicit, not implicit. We use standard connectors where they are good enough and build lean middleware where they are not — instead of a plugin pile that breaks on every update.

We don’t have a modern customer portal. What does a first useful release cost?

A first release with login, order history, document downloads, re-orders and RFQ intake typically lands in the mid five-figure range (EUR), depending on the ERP integration and roles model. Expanded portals (with maintenance tickets, service reports, configurators, multi-stage approvals) scale from there. We define the first sensible step after discovery and ship it in 8–14 weeks.

How secure are portals and internal tools for our customer data?

EU hosting, SSO via Azure AD/Entra ID, Keycloak or M365, fine-grained roles, audit trail for all relevant actions, encrypted transport, tested backups, GDPR-compliant logs. Pen tests and code reviews where they make sense. Security is a foundation, not an add-on — and we document it instead of just promising it.

We run shift operations. Will our operators and field engineers have to learn new tools?

No, if we do it right. Internal tools are built to replace the Excel and paper version without adding new friction. Few clicks, clear shop-floor terminology, good keyboard handling, offline-capable where needed, readable on tablets and PCs. Training is short; a compact guide is enough.

Which MES and machine data sources can be connected?

We connect common MES (HYDRA, MPDV, Forcam) as well as custom builds and PLC gateways via OPC UA or MQTT. Typical data points: unit counts, downtime causes, OEE, job status, tooling and material data. Where MES is missing, we suggest a pragmatic first stage (e.g. daily ERP exports plus selective OPC UA polling) instead of demanding a full MES upfront.

We have an old website untouched for years. Can we keep our SEO substance?

Yes. With an explicit redirect plan (URL by URL), preserved critical URLs, a new information architecture along the B2B buyer journey, clean technical SEO, correct hreflang and JSON-LD. Industrial sites often gain visibility after a relaunch because real product content becomes indexable for the first time.

We sell internationally (DACH and EU). How do you handle multilingual content and market-specific specs?

With real localisation, not dictionary translation. German is the leading language; English and any additional languages are maintained with a glossary, technical terminology and market specifics. Dimensions, standards, certificates and country-specific datasheets are modelled in the data layer — not mixed into translation copy.

Where does AI fit in industry — useful or just a marketing skin?

AI is a tool, not a label. Useful areas: classifying incoming enquiries and drawings, technical translation with a glossary, first-line replies in service tickets with human handover, anomaly alerts on production data, suggestions to complete BOMs. Always with an audit trail and a human in the loop. We do not touch AI on the machine PLCs — that belongs to plant engineers and control specialists.

What if our internal IT team wants to take over later?

We build so they can. Standard stack (Next.js, TypeScript, .NET where it fits, PostgreSQL/MS SQL, clear API contracts, documented integrations), traceable architecture decisions, code in the client repository, CI/CD in the client account. Handover is part of the project, not a shock at the end.

Next step

Let’s talk about your website, portal, internal tools or data flows.

Tell us briefly whether this is a website relaunch, a customer or supplier portal, internal tools, dashboards or a specific ERP/MES integration — and where the bottleneck currently hurts. You get an honest read directly from the founder, with no sales layer and no miracle promises.